Flavour first
If it doesn’t make you want another spoonful, it isn’t Craved.
About us
Craved is a sweet spreads brand born in Madrid in 2026, founded by Sergio Martínez and Antonio Salgado.
Our story
We make spreads that taste like a real treat, but are designed for people who care about what they eat: with more protein and fibre, no added sugars, gluten-free and made with natural ingredients.
Mission
To make treating yourself and eating well stop being opposites, with irresistible spreads made from real ingredients and a nutritional profile that fits into your everyday life.
Vision
To become the go-to brand for healthy spreads in Spain, and then in Europe, proving that healthy can also be the most wanted thing in the pantry.
Values
- Flavour first: if it doesn’t make you want another spoonful, it isn’t Craved.
- Honest ingredients: clear labels, no tricks and nothing to hide.
- Balance, not guilt: enjoying something sweet is part of a healthy life.
- Closeness: a young brand, made in Madrid, that listens to its community.
- Quality: we care about every detail, from the recipe to the jar.
